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What Does Social Media Strategy Have to Do With Financial Plannning?

What Does Social Media Strategy Have to Do With Financial Plannning? Your investment portfolio and your social media strategy have more in common than you think. This week, I attended a financial talk by an asset manager who examined an enormous amount of data regarding market trends over decades. Two things stood out: 1. A […]

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How to Thrive on Social Media as a Brand in 2025

How to Thrive on Social Media as a Brand in 2025 Keep reading to get: 👉 Something I’ve noticed about thriving as a brand on social media in 2025. It all comes down to engagement. Not just replying to comments (that’s been important for over a decade) but starting conversations—with your audience, with other brands, […]

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Don’t Neglect Your Business for Your Clients

Don’t Neglect Your Business for Your Clients 📣 Your business deserves as much care as your client work: A word on testing and note-taking. As a social media marketer, my clients get the best of my brain power, inventiveness, testing and documentation. But is that proper? Here’s what I mean by that. I do my […]

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Social Media Marketing World 2024: Takeaways for LinkedIn, AI & Community (As a Volunteer)

Social Media Marketing World 2024: Takeaways for LinkedIn, AI & Community (As a Volunteer) 2024 marked my fourth time attending Social Media Marketing World (SMMW) in person. Here is a quick recap of what I learned. My focus here is LinkedIn and AI marketing. I’ll add articles for Instagram and other platforms as I get […]

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How to Be Irreplaceable as a Copywriter in the Age of AI

If you’re a copywriter or content writer who is worried about AI replacing you, you’ve come to the right place! Here are five suggestions on how to be irreplaceable as a copywriter in the age of AI. AI has become such a huge buzzword recently. It seems like every day, someone finds a new way […]

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On Writing in A Client’s Voice – A Brief Overview

“But how do you make it sound like we wrote it?” As a content writer, I am always happy to answer this question. When a company is looking to hire out their email, social media, blogging or website content, knowing how the contractor will bridge that gap is critical. My process: 👉 Take the client […]

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What To Look For In A Social Media Manager

It can be challenging for a brand or entrepreneur to know what to look for in a social media manager. In this article, I will provide nine things to look for to find the right fit for you. What to look for in a social media manager In conclusion I hope this list has helped […]

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Takeaways from Ad World Conference

This post is to share my takeaways from AdWorld 2022. Everyone who owns a business, or is responsible for sales or marketing for a business, wants to find a way to increase sales and profitability, right? Or if you’re a marketer like I am, you want to be more effective in how you message your […]

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